Creators Are Brands

Tom Boyd

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1.2 million followers on TikTok (as a side hustle): Gabriel Nussbaum

1/21/2022 • 63 min

In this episode, we talk to Gabriel Nussbaum… He is a creator who hit 1 Million followers in just a couple of months on TikTok by educating his audience with short entertaining videos on what they need to learn outside the classroom…. In this episode… we learn… Exactly how he hit 1 million followers on TikTok Why he pivoted his style on TikTok and how it lead to more engagement on this videos How he thinks about this creative process (from research to scripting to publishing) He frames hooks, how long his videos are, his thinking on the TikTok algorithm Building this TikTok account as a side hustle while maintaining a full-time job How he met one of the biggest educational Youtubers at a barbecue then collaborated with him How he thinks about sponsors on his channel Why the user interface on TikTok is the best user experience… The three things he looks for in each video he’s creating POWERED BY LUMANU.COM Get my resources for creators at TomBoyd.co/shorts FOLLOW YA BOY at @BONUSFOOTAGE on TikTok & IG

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