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Lumary Co-Founder & CEO Joe Mercorella

• 31 min

In this episode of the CEO Podcast, Clint sits down with Joe Mercorella, the CEO of Lumary. Lumary is a groundbreaking company in the disability and aged care sector in Australia. Discover how he combined his passion for technology and meaningful work to create a company that aims to enable sustainable healthcare globally. Timestamps: 00:00 - Introduction and Initial Impressions 00:20 - Guest Introduction and Company Overview 00:36 - Combining Passion with Entrepreneurship 00:59 - Journey to Lumary and Initial Steps 01:31 - Vision for Sustainable Healthcare 01:42 - Clarifying Company Name: Lumary 02:01 - Early Work in Disability Sector 02:23 - Australian Government Reforms in 2014 02:45 - Challenges in the Disability Sector 03:16 - Non-Profit Organizations in Australia 03:53 - Government Mandates and Market Conservatism 04:14 - Adoption of Cloud Technology 04:45 - Foundation Clients and Market Advocacy 05:00 - Impact of Cloud Technology 05:33 - Paper-Based Systems in Various Sectors 06:13 - Building a Company in Australia 06:45 - Entrepreneurial Spirit in Different Australian Cities 07:17 - Challenges and Support for Young Entrepreneurs 08:17 - Venture Ecosystem in Australia 09:01 - Raising Capital and VC Engagement 10:05 - Staying in Adelaide vs. Moving to Bigger Cities 11:02 - Building Locally and Community Impact 11:44 - Expanding into International Markets 12:05 - Challenges of Entering the US Market 12:26 - Simplifying Market Entry Concerns 12:58 - Product Development and Market Leadership 13:30 - Finding Trustworthy People in New Markets 14:07 - Perception of Australian vs. US Companies 15:01 - Impact of AI on the Sector 15:54 - Importance of a Solid Foundation for AI Integration 16:37 - Internal Use of AI for Efficiency 17:08 - Blueprint for Proficient Business Operations 17:53 - Ethics and Marketing of AI 18:26 - Internal Efficiency Improvements with AI 19:40 - Typical Day Across Time Zones 20:33 - Staying Grounded: Family and Faith 21:58 - Reading and Learning Interests 23:36 - Australian Perspective on US Politics 24:20 - Views on US Political Polarization 25:07 - Term Limits and Political Stability 26:09 - Predictability in Political Systems 27:00 - Economic Influence and Market Analysis 28:11 - Fiat System and Crypto Discussion 29:14 - State System and Regional Differences 30:08 - Final Question: Who Gave You a Chance? 30:22 - Family Influence and Entrepreneurial Spirit 30:56 - Closing Remarks and Appreciation

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