18. This is why people are not buying your offer
https://anchor.fm/s/11a81694/podcast/play/45647664/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-0-3%2F240584878-44100-2-77077c8a040a1.m4a
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