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How Donna Orender Learned to Drown Out the Noise
• 31 minSports executive Donna Orender went from inking billion dollar deals at the PGA Tour to dialing for dollars as head of the WNBA. She shares the advice that helped her turn the league into the thriving venture it is today. (1:00) - Being part of something bigger — How Donna found her way into sports at a time when girls weren’t encouraged to play them (3:32) - Women breaking through Basketball — Donna’s incredible experience playing at Madison Square Garden and in the first women's professional basketball league (5:31) - Walking in as a professional athlete — How Donna became a corporate executive at the PGA TOUR and how being different became an advantage for her (9:49) - The good, the bad, and the ugly about working for the WNBA — The way Donna built a belief system and sealed it with real performance of the WNBA (17:07) - Supporting women in sports — The importance of the media and all of the support systems to guide us in a much broader and gender-equitable way (19:50) - Generation W — Donna tells us all about her new nonprofit and her unique book on mentorship, ‘WOWsdom’ (25:21) - The lightning round — Let’s go through some of the best quotes by the great Serena Williams and what we can learn from her Note to All Readers: The information contained here reflects the views of AllianceBernstein L.P. or its affiliates and sources it believes are reliable as of the date of this podcast. AllianceBernstein L.P. makes no representations or warranties concerning the accuracy of any data. There is no guarantee that any projection, forecast or opinion in this material will be realized. Past performance does not guarantee future results. The views expressed here may change at any time after the date of this podcast. This podcast is for informational purposes only and does not constitute investment advice. AllianceBernstein L.P. does not provide tax, legal or accounting advice. It does not take an investor’s personal investment objectives or financial situation into account; investors should discuss their individual circumstances with appropriate professionals before making any decisions. This information should not be construed as sales or marketing material or an offer or solicitation for the purchase or sale of any financial instrument, product or service sponsored by AllianceBernstein or its affiliates. The [A/B] logo is a registered service mark of AllianceBernstein, and AllianceBernstein® is a registered service mark, used by permission of the owner, AllianceBernstein L.P. © 2022 AllianceBernstein L.P.
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